Earlier this month the CBC announced a plan to remove all commercial advertising from its television programing – it was a huge mistake!
If the Government replaced this $400M ad revenue advertisers would focus their spending on private Canadian Broadcasters. Industry insiders say that this will help beleaguered broadcasters such as CTV, whose parent company Bell has been hit hard by the Canadian Government’s continual denial for increased cellphone rates.
Left with the hard decision between paying shareholders record high dividends and programing they chose the dividends. A spokesperson commented “This increased ad revenue will allow Bell the same license for profits as banks. Allowing steady reduction in providing service while maintaining high profits and dividend payouts for the foreseeable future”.
CBC Brain-trust forgot half hour TV shows are only 22 minutes long!
This is a great plan except CBC planners forgot that without commercials the TV shows won’t fit the time-slot. Every hour of TV there is 15-16 minutes open for advertising. Even sporting events have a TV timeout included in the game. There was no thought in how these gaps could be filled. Extra programing could be developed but this could cost millions. The original Gap fillers like Hinterland Who’s Who, and Heritage Moments are unavailable. (See below). They could also forget about traditional show timing and run 22 minute programs but this will confuse watchers and cost millions in extra programing.
Regular Fillers Hinterland Who’s Who and Heritage Moments are no longer produced
CBC’s regular go to time fillers are currently unavailable for use. Hinterland Who’s Who is tied up in a legal battle with the Dr. Seuss rights holders because of conflicts with Grinch characters. Heritage Moments are no longer being produced as insiders claim “Canadian history isn’t all that interesting”.
So far Executives are ignoring the announcement as if it never happened. Insiders say this decision could easily be reversed if it were not for CBC investing millions in a new venture that will only work if ads are removed. CBC planned on launching Porn programing to generate a lot of revenues. Read More. The problem is current advertisers will not accept porn so the CBC is caught in a tough position.