The Royal Canadian Mint isn’t as profitable as it used to be – it wants to make more money.
The Mint is struggling financially. Sales are down, layoffs, poor morale, and business lines being shut down all add up to a 61% drop in profits.
The executive tried to turn things around by spending millions of dollars on new executive offices. So far this hasn’t worked. (Rumors are they got a deal on the construction because they pay in cash.)
Another idea is to capitalize on the worldwide popularity of Prime Minister Justin Trudeau by striking a new coin with his image. The Mint chose a popular topless image of Trudeau sporting a “Sunny Ways” tattoo.
The coin sports the same image on both sides as Trudeau did not want the coin to be used for games of chance. A 2 headed coin makes it impossible to flip.
Although many Albertans are saying it has 2 tails as it has the picture of an ass on it.
Some are calling it the Nudie, the Trudie, or the Sunny what would you call this coin?